Be aggressive.
I mean, how could I not take that attitude, given an excellent column like this, full of piss and vinegar from Richard Bartle:
“They won’t vote for you, or buy your newspapers, if you trash their entertainment with your ignorant ravings. Call them social inadequates if you like, but when they have more friends in World of Warcraft than you have in your entire sad little booze-oriented culture of a real life, the most you’ll get from them is pity.
…
Games are mainstream. Drown, or learn to swim.”
(Rant as found via RaphKoster.com.)